Late-night infomercials, with their loud, obnoxious spokespeople and in-your-face graphics, might not be the place you look to for inspiration in your marketing campaigns. Nevertheless, there is a lot we can learn from infomercials.
Tell Them What They’re Getting, Then Tell Them Again
Infomercials repeat the same information over and over again — for a reason. They’re setting expectations. When it comes to your own marketing, explain in detail what you provide, and all the benefits that go along with it.
Customer Testimonials are Gold
Don’t tell your customers how great your product or service is. Let your customers do that for you. It’s far more effective to build trust with third-party endorsers of you or your company.
Show How You Solve a Problem
If there’s one feature all infomercials have in common, it’s that they all solve a problem. They fill a need. Be sure to show how your product or service fills a need.
But Wait, There’s More!
Show the value you provide, then give prospects even more. It could be a discount off the “retail price,” or extras such as ebooks, coaching, consultation, or reports. Set the tone of what you’re worth, then over-deliver.
Act NOW
Always give an incentive for prospects to act right away. It could be a timed discount, limited inventory or availability, or a combination of the two.
