How to Improve Your Website’s Accessibility

August 9, 2010
Wheelchair

There are lots of reasons you should be concerned with your website’s accessibility. In the United States, Section 508 dictates that all government websites (and some educational institutions) must meet certain accessibility guidelines. In addition, a recent case against retailer Target was tried under the Americans with Disabilities Act, and was settled for $6 million!
And [...]

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Twitter Marketing for Dummies – Book Review

February 26, 2010
Twitter Marketing for Dummies

With a title like “Twitter Marketing for Dummies“, I originally thought this book was going to be about outbound marketing. But Kyle Lacy surprised me, and although the book does talk about outbound marketing, he gives equal weight to inbound marketing strategies.
The book starts off with an introduction to Twitter, where Lacy effectively explains what [...]

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3 Ways to Dramatically Increase Your Conversion Rate

February 10, 2010
Website Analytics

This is the topic of a talk I gave at the February 2010 Atlanta eCommerce Merchants Association monthly meeting.
Before we get into the 3 ways you can improve your conversions, what exactly is a conversion?
Simply put, a conversion is an action that you want your visitor to take. In e-commerce, that action might be purchasing [...]

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2010 Online Marketing Conferences

February 7, 2010

I’ve been researching online marketing and e-commerce related conferences and thought I’d put them together in a blog post for anyone interested. If you have any to add, please drop me a line in the comments below.

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Getting Started in eCommerce

December 9, 2009

Practical eCommerce magazine has published a free ebook about e-commerce. Getting Started  in eCommerce – An overview to selling products online is a great introduction to e-commerce for anyone looking to build an online store.
It briefly covers topics such as product sourcing, merchandising, SEO, selling internationally, customer service and more. It also lists resources for [...]

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Top 5 Usability Testing Solutions Reviewed

October 9, 2009
Silverback

While most marketers and developers would agree usability testing is extremely important, very few websites are tested before launch (by someone other than the developer or other staff member). I think the main reason is because there is a stigma that usability testing is difficult, time consuming, and expensive. I hope to dispel all of [...]

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Keywords Meta Tag Does Not Influence Rank on Google

September 21, 2009

This is something that Google has said before, but never as publicly. It’s a very common misconception even among professionals.
So here it is…
Google doesn’t use the “keywords” meta tag in our web search ranking.
There you have it folks… straight from the horse’s mouth. Check out the original post on Google’s Webmaster Central Blog or [...]

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Top 10 Search Engine Optimization Strategies

August 23, 2009
Google

Search engine optimization can be daunting at times. There is so much information out there, and you could quite literally spend months working on the SEO of your website. If you’re like me, you don’t have months to spend on just SEO. There’s also advertising, conversion optimization, merchandizing, email marketing, and more to worry about.
That’s [...]

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