Speed Up Your Website

Speed Up Your Website and Boost Conversions

by Brandon Eley on May 13, 2011

How long does it take your home page to load? How about your product or offer pages? Chances are you don’t know. I didn’t know before recently, either.

A slow website isn’t just annoying to your visitors, it could be detrimental to your site’s conversion rate too. Tests at Amazon found that every 100ms increase in load time of Amazon.com decreased sales by 1% (Kohavi and Longbotham 2007). For those that aren’t math-inclined, 100ms is one-tenth of a second. So, every second that it takes Amazon.com’s pages to load costs them 10% in sales.

Let me say that again…

Every second of load time decreases sales by 10%.

You could reverse that statement and it would also be true. For every second you decrease load time, you could expect a significant increase in conversions. Every website is different, and you may not see the same drastic numbers that Amazon.com does, but its very likely you’ll see a significant improvement nonetheless.

So how do you speed up your website?

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Mobile SMS Marketing

How to Measure SMS Marketing Performance

by Brandon Eley on December 20, 2010

This is a guest post by Justin Rockwell of OIR Interactive and TextBoard.

The most important aspect of running any advertising campaign is finding a way to measure its performance. Without measurable results, you risk wasting money on ineffective campaigns while missing out on easy opportunities to maximize the campaigns that do work.

Digital advertising has revolutionized the way marketers can track and measure all aspects of a campaign. Tracking data allows marketers to monitor a campaign’s ongoing performance and then make informed decisions on how to continue in the future. There is less guesswork with mobile marketing campaigns than any other type of advertising available.

Mobile marketing—SMS marketing in particular—is starting to become the most popular and preferred method for reaching customers. But in the haste to spread mobile marketing to clients and get text messages out to as many consumers as possible, too many marketers are losing sight of the things that make up a good campaign, and among the most important of them is how to measure results.

In order to measure the effectiveness of your SMS marketing campaign, you must first decide your campaign’s primary goal. Then, determine what the key performance indicators will show whether or not that goal is being met. In other words, what things can you track and measure to assess the campaign’s efficacy toward achieving its goal?

Follow these simple steps for measuring the success of a mobile marketing campaign.
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Improving Online Conversions for Dummies

September 28, 2010
Improving Online Conversions for Dummies

Google has released a free eBook aimed at users of Google AdWords that explains how to use several of Google’s free tools including Google AdWords, Analytics and Website Optimizer to improve website conversions. Improving Online Conversions for Dummies is available to view online as a Google Doc, or can be downloaded in PDF format. The […]

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UnMarketing Book Review and Free Book Giveaway

September 7, 2010

Scott Stratten is a character. His blog and Twitter account are littered with little nuggets of satire about traditional marketing. Through his many stories on his blog, I’ve learned about his disdain for many companies’ traditional marketing practices. This book is no different. It’s the antithesis of a college course in marketing. Which is a […]

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How to Increase Your Website’s Traffic by 3000%

September 3, 2010
Increase Visitors

Last week I was cleaning out my home office and came across a lot of marketing books of which I either had duplicates, or had already read and didn’t need to keep anymore. It’s such a hassle to sell new and used books on Amazon, and they take so much of the fees that it […]

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5 Tactics for Monitoring Your Brand Online

September 1, 2010

Whether or not you are active in social media, have a Facebook page or a Twitter account, you should be monitoring the Web for mentions of your company’s name. Virtually all news media is also published online, and people write reviews, blog posts, and comments about brands constantly. By monitoring your brand online, you can […]

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What Marketers Can Learn from Infomercials

August 30, 2010
Infomercial Host

Late-night infomercials, with their loud, obnoxious spokespeople and in-your-face graphics, might not be the place you look to for inspiration in your marketing campaigns. Nevertheless, there is a lot we can learn from infomercials. Tell Them What They’re Getting, Then Tell Them Again Infomercials repeat the same information over and over again — for a […]

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Improve Your Blog Posts with The Copywriting Scorecard for Bloggers

August 20, 2010
Copywriting Scorecard for Bloggers

Darren Rowse, author of ProBlogger the Book and 31 Days to Build a Better Blog and owner of ProBlogger.net knows a thing or two about blogging. When I saw that he’d released another ebook on copywriting, I was anxious to check it out. I think I’m a decent writer, but when I finish a blog […]

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Free Books on Blogging

August 18, 2010
Free Blogging Books

I’ve got a lot of books. Often times, usually because I’m forgetful, I end up with multiple copies of books. Instead of selling them on Amazon Marketplace, I thought I’d give them away instead. The first two books are Problogger and Blog Blazers. If you’ve been thinking of getting into blogging, these would be excellent […]

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Review: The Zen of Social Media Marketing by Shama Kabani

August 12, 2010
Zen of Social Media Marketing

There are a plethora of books about social media, ranging a 30,000 foot approach (like Chris Brogan’s Trust Agents) to practical how-to guides. That’s where The Zen of Social Media Marketing, by Shama Hyder Kabani fits in. The Zen of Social Media Marketing is a step by step guide to the most popular (and most […]

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