Tips and Advice about Online Marketing, from the book by SitePoint

With a title like “Twitter Marketing for Dummies“, I originally thought this book was going to be about outbound marketing. But Kyle Lacy surprised me, and although the book does talk about outbound marketing, he gives equal weight to inbound marketing strategies.

The book starts off with an introduction to Twitter, where Lacy effectively explains what Twitter is, how it works, and how to get started with it. He then goes on to describe the many ways you can use twitter for marketing, customer service, and communication.

In subsequent chapters, he is into intricate detail about setting up a twitter account, finding users to follow, determining what to post, and creating a Twitter marketing plan. there is also an entire chapter dedicated to being productive with your twitter marketing, and the author lists several tools like TweetDeck that can save you a lot of time and help you organize your Twitter posting, following and maintenance.

Lacy goes into measuring the effectiveness of your marketing efforts, something that is often ignored in social media marketing books. I like how he also includes ways to manage your influence and reach, which are a large part of your success with using Twitter.

Overall, “Twitter Marketing for Dummies” is packed with information about using Twitter for your company or organization. The advice applies equally well no matter what purpose you want to use Twitter for, and Lacy even includes an entire chapter on using Twitter for customer service.

If you want to use Twitter in a company or organization and are starting from square-one, I’d recommend you read “Twitter Marketing for Dummies,” available on Amazon.com here.

{ 0 comments }