by Brandon Eley on May 13, 2011
How long does it take your home page to load? How about your product or offer pages? Chances are you don’t know. I didn’t know before recently, either.
A slow website isn’t just annoying to your visitors, it could be detrimental to your site’s conversion rate too. Tests at Amazon found that every 100ms increase in load time of Amazon.com decreased sales by 1% (Kohavi and Longbotham 2007). For those that aren’t math-inclined, 100ms is one-tenth of a second. So, every second that it takes Amazon.com’s pages to load costs them 10% in sales.
Let me say that again…
Every second of load time decreases sales by 10%.
You could reverse that statement and it would also be true. For every second you decrease load time, you could expect a significant increase in conversions. Every website is different, and you may not see the same drastic numbers that Amazon.com does, but its very likely you’ll see a significant improvement nonetheless.
So how do you speed up your website?
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by Brandon Eley on December 20, 2010
This is a guest post by Justin Rockwell of OIR Interactive and TextBoard.
The most important aspect of running any advertising campaign is finding a way to measure its performance. Without measurable results, you risk wasting money on ineffective campaigns while missing out on easy opportunities to maximize the campaigns that do work.
Digital advertising has revolutionized the way marketers can track and measure all aspects of a campaign. Tracking data allows marketers to monitor a campaign’s ongoing performance and then make informed decisions on how to continue in the future. There is less guesswork with mobile marketing campaigns than any other type of advertising available.
Mobile marketing—SMS marketing in particular—is starting to become the most popular and preferred method for reaching customers. But in the haste to spread mobile marketing to clients and get text messages out to as many consumers as possible, too many marketers are losing sight of the things that make up a good campaign, and among the most important of them is how to measure results.
In order to measure the effectiveness of your SMS marketing campaign, you must first decide your campaign’s primary goal. Then, determine what the key performance indicators will show whether or not that goal is being met. In other words, what things can you track and measure to assess the campaign’s efficacy toward achieving its goal?
Follow these simple steps for measuring the success of a mobile marketing campaign.
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